The Impact of User Aesthetics on UI Design: Exploring Design Preferences in China's Sinking Markets vs. Tier 1 and Tier 2 Cities

Qin Yuan

doi:10.54097/mtvg1654

Authors

Qin Yuan

DOI:

https://doi.org/10.54097/mtvg1654

Keywords:

China's Sinking – Market, User Aesthetics, UI Design, User Experience, Cognitive Burden, Emotional Design

Abstract

The purpose of this paper is to explore the impact of the aesthetics of users in China's sinking - market and those in first - and second - tier cities on UI design. This research will conduct a case analysis through a series of typical e - commerce platforms in China. By distinguishing among user experience, cognitive burden, and emotional design, it summarizes what the aesthetic differences are among different market groups, what factors cause these differences, and the impact of these differences on UI design.

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References

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