Under Curatorial Thinking: The Status of Artistic Development of Commercial Space

Abstract

In contemporary society, the combination of art and commercial shopping centers has emerged as a prevailing development trend. On the one hand, the art market requires the infusion of commercial capital to invigorate it. Contemporary art also demands new expansion channels to enhance its influence, gain a broader range of art users and consumer groups. Artists need platforms to exhibit their artworks and access more art resources. On the other hand, with the rapid growth of online sales in the e-commerce era impacting traditional commercial spaces, offline physical commercial spaces are confronted with the pressure of homogenized competition within the industry. They also need artistic content to assist in upgrading the business management concept and achieving the expansion of new business models, maximizing the full potential of physical commercial spaces, attracting consumers, and improving economic benefits. Meanwhile, the uniform public spaces have gradually failed to satisfy the aesthetic and experiential demands of the public. Art, as an original force, intervenes in the operation of commercial shopping centers; commerce, as a promotional force, participates in the art market; and art, as a cultural force, integrates into the daily life of the masses.