Research on the Impact of Perceived Corporate Social Responsibility on Organizational Competitiveness

Abstract

This research explores the impact of Corporate Social Responsibility (CSR) on organizational competitiveness, with a particular focus on the three dimensions of environmental responsibility, economic responsibility, and social responsibility. The study finds a positive correlation between the fulfillment of CSR and organizational competitiveness, with distinct mechanisms of influence for each dimension. In terms of environmental responsibility, companies that comply with environmental regulations, develop environmental policies, and adopt eco-friendly technologies can not only enhance their corporate image but also improve financial performance and meet consumer demands, thereby increasing competitiveness. In the area of economic responsibility, increasing transparency, reducing costs, and improving efficiency strengthen financial capabilities and market image, which in turn enhances competitiveness. Regarding social responsibility, collaboration with society, improved corporate reputation, and increased employee creativity all contribute to a company’s competitive position in the market. Based on a comprehensive review of the literature and empirical research, the paper concludes that the fulfillment of CSR has a positive impact on organizational competitiveness, and this impact varies across different dimensions of responsibility. Companies should emphasize the multidimensional fulfillment of CSR to achieve sustainable competitive advantage.