Study on Strategies to Enhance Influence of Ou Kiln Cultural Identifiers

Abstract

 Ou Kiln is a famous celadon kiln that born, thriving and falling in Wenzhou, a famous historical and cultural city in China. It is the physical testimony of Yongjia as a thousand years old county, one of the most important cultural gold cards in Wenzhou, and one of the historical famous celadon kilns in China. Therefore, it is of great significance to study and revive Ou Kiln culture for the historical origin and development of Wenzhou regional cultural characteristics. This article will take the study of Ou Kiln culture as the entry point, based on the existing domestic and foreign researches, start from the analysis of the characteristics of the audience in modern society, and apply the basic theory of communication to analyze the communication characteristics of Ou Kiln culture in the era of mass media, and explore the development process and current situation of Ou Kiln culture. It analyzed the main problems existing in the communication mode of Ou Kiln culture at present, searched the communication strategy of Ou Kiln culture under the background of the all-media era in this paper, so as to guide the path to enhance the influence of Ou Kiln cultural symbols, to make more people know Ou Kiln celadon and understand the culture of Ou Kiln, and provide suggestions on the protection and reuse of cultural heritage.