Research on the Influence of Travel Information Evaluation based on Tourists' Travel Decision-making

Abstract

This study aims to explore the influence mechanism of online information evaluation on tourists' travel decision-making under the background of digitalization of the tourism industry during the "15th Five-Year Plan" period. Based on three dimensions of information evaluation quality, user information participation, and travel decision-making behavior, an analytical model is constructed. Taking mainstream tourism platforms such as Ctrip and Fliggy as cases, data is collected through questionnaires and statistical analysis methods are used to test the influence paths and effects among variables. The research results show that online information evaluation not only directly and positively affects tourists' travel decision-making but also has a significant mediating effect through user information participation behavior. This indicates that high-quality evaluation information and active user interaction jointly promote tourism consumption choices. The conclusion provides empirical evidence for tourism platforms to optimize the information ecosystem, enterprises to implement precise marketing and product upgrades, and relevant departments to promote the development of smart tourism and industry quality supervision, which is conducive to promoting the construction of a tourism power during the "15th Five-Year Plan" period.