How to Live the Advertisement of Family Planning Products in the Age of "Sex" Change

Abstract

 In China, advertising of family planning products rarely transmits the information of family planning products to the public through mass platforms such as television. In addition to policy prohibitions, it is now mostly the pressure of public opinion. Another reason is that the TV advertising investment is large, and the coincidence rate between the TV audience and the current major consumers of family planning products is not high, so it is not necessary for advertisers to put advertisements on the TV platform. Although the advertising of family planning products often wanders on the edge of the prohibition of advertising laws and regulations, there is no way to walk along the river without wetting your shoes. If you don't pay more attention to the advertising of family planning products, it will violate the advertising laws and regulations, which will have a negative impact on the enterprise as well as the society. Although both good and bad advertisements can bring a lot of traffic to enterprises, from the perspective of advertising law and professional ethics, the publicity effect of an excellent advertising work is far greater than that of an advertisement. Advertising should not ignore the moral value of the advertising works in order to pursue the publicity effect. Although it is an advertisement for family planning products, creative breakthroughs should be made as far as possible during the production, rather than violations or even illegal acts. The advertising of family planning products should conform to the advertising laws and regulations, and the advertising producers of family planning products should uphold professional ethics, so as not to let the advertising of family planning products become "rotten", and the era of "sex" change for the sake of this is another layer of public fear of the advertising of family planning products. This article combines the development of family planning product advertising with its gains and losses to make an advertising creation plan suitable for the survival in the age of "sex" color change, summarizes the future development direction of this kind of advertising, and at the same time, finds a solution to the current predicament and existing problems of this kind of advertising.