Research on the Application Effect of Red Cultural Symbols in Cultural and Creative Products

Taking the Former Site of the General Front Committee of the Dujiang Campaign as an Example

Abstract

With the rapid development of society, people's needs have increased and attention has drifted, making the trajectory of red cultural activities more and more faint and facing a dilemma in survival and development. It is in such a context that this paper, based on semiotic theory, dissects red cultural symbols from three levels of semantics, semantic construction and pragmatics, adds the visual language of the times to the design of cultural and creative products, integrates regional red culture in cultural and creative products, explores the coupling path between regional red culture and the structure, form and environment of cultural and creative products, and revitalizes the new vitality of regional red culture. It has rekindled the fervor and love for red culture among the general audience, especially the new generation of young people, and awakened the public's sense of cultural belonging.