Strategy Research on "Telling Anhui Stories Well" in the Era of Mobile Short Video

Authors

  • Jiaqi Hu
  • Yutong Liu

DOI:

https://doi.org/10.54097/ijeh.v7i2.5623

Keywords:

Tell Anhui story, Short video, Narrative strategy, Communication strategy.

Abstract

With the development of new media technology, mobile short video has become a new window to show the image of Anhui, which is of great significance to "tell Anhui stories well". Short video has unique narrative and communication characteristics, the author from the subject matter, perspective, emotion, "people" four aspects, improve the narrative effect of "tell Anhui story"; At the same time, attention is paid to communication skills, from the integration of resources, correct drainage, two-way interaction, matrix power four aspects to give full play to the short video communication influence, spread the Voice of Anhui.

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References

Guo Qiang:Telling Chinese Stories Well -- Practice and Exploration of Anhui International Channel, News World, (2017)No.04,p.16-18.

Liu Jun:Instant Breaking Point: The Dramatic Expression of Short Video and Its Communication Mechanism ,Learning and Exploration,(2020)No.03,p.130-136.

Li Siqi.:Innovation Research on Sichuan Observation, A Media Product of Sichuan Radio and Television Station ,Western Radio and Television,(2019)No.21,p.11-13.

Zhang Xiaoqing, Zu Guijia, Wang Nan, Fu Wen, Sun Xihan:Research on Communication Strategy of Short Video of Meteorological Science Popularization from the Perspective of Science Communication ,News Research Guide, Vol. 13 (2022)No.15,p.116-118.

Wu Ting: Analysis on Content Production and Communication Strategy of Short Video for Science Popularization -- A Case Study of "Painting Slag Flower Xiaocautery" in Station B ,News Research Guide,Vol. 13(2022)No.16,p.84-86.

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Published

5 March 2023

Issue

Section

Articles

How to Cite

Hu, J., & Liu, Y. (2023). Strategy Research on "Telling Anhui Stories Well" in the Era of Mobile Short Video. International Journal of Education and Humanities, 7(2), 206-209. https://doi.org/10.54097/ijeh.v7i2.5623