Strategy Research on "Telling Anhui Stories Well" in the Era of Mobile Short Video

Abstract

With the development of new media technology, mobile short video has become a new window to show the image of Anhui, which is of great significance to "tell Anhui stories well". Short video has unique narrative and communication characteristics, the author from the subject matter, perspective, emotion, "people" four aspects, improve the narrative effect of "tell Anhui story"; At the same time, attention is paid to communication skills, from the integration of resources, correct drainage, two-way interaction, matrix power four aspects to give full play to the short video communication influence, spread the Voice of Anhui.