Analysis of Quasi-affixes in Cyber Language from the Perspective of Memetics

Abstract

 In information age, people have gradually integrated into the new era of network culture. In the process of Chinese communication online, quasi-affixes, a new type of affix, are being generated correspondingly. They enrich netizens’ life and boost the prosperity of Internet’s culture. Created by Richard Dawkins in The Selfish Gene, Memetics is a new theory to explain the law of cultural evolution based on Darwin's theory of evolution. Memes are the basic units of cultural information inheritance. The thesis intends to analyze the prevalent reasons of quasi-affixes in cyber language as well as their functions in daily communication and cultural transmission from the perspective of memetics by typical examples. To achieve it, the analysis will develop from three aspects, the form and meaning advantages of quasi-affixes and their roles playing in different scenarios. Finally, it will draw a conclusion.