Current Conference Proceedings Volume

Vol. 46 (2024): 5th International Conference on World Economy and Project Management (WEPM 2024)
View Vol. 46 (2024): 5th International Conference on World Economy and Project Management (WEPM 2024)

December 21-22, 2024 | Singapore

Editors: Darnell Masefield, Quanli Lin

ISBN: 979-8-89183-117-9

Published: 24-12-2024
Conference Dates: %250 %e - %250 %e %2024
Conference Location: Singapore Singapore

Preface

  • Preface: 5th International Conference on World Economy and Project Management (WEPM 2024)

    Darnell Masefield, Quanli Lin
    I
    DOI: https://doi.org/10.54097/y2e1me38

Articles

  • Exploration and Evaluation of Ctrip's Current Strategies Based on Strategic Decision Analysis Tools

    Yicheng Wang
    1-5
    DOI: https://doi.org/10.54097/r4epmd59

  • The Influence, Selection, and Management Strategies of AI Empowered Platform KOLs: A Case Study of Xiaohongshu

    Hengrui Gong, Yueming Ma, Jiehong Peng
    6-12
    DOI: https://doi.org/10.54097/9zhm4t11

  • Analysis of Optimization for the Semi-Hosting Model in Cross-Border E-Commerce Platforms: A Case Study of Temu

    Guangchen Ma
    13-19
    DOI: https://doi.org/10.54097/cawcn161

  • Strategy Analysis of Enhancing User Stickiness on Online Karaoke Platforms ---Taking We Sing as an Example

    Xibei Dong
    20-27
    DOI: https://doi.org/10.54097/h453vg85

  • Content Ecosystem Construction of Soul App: Analysis based on User Behavior

    Jiayi Su
    28-33
    DOI: https://doi.org/10.54097/ea5b2s66

  • Research on UberEats by AI Self-Driving Cars

    Siyu Cheng, Lingzhou Gu
    34-40
    DOI: https://doi.org/10.54097/9xrsr198

  • Psychological Analysis of the Audience of TikTok Popular Content

    Boyu Yan
    41-46
    DOI: https://doi.org/10.54097/7fb2yf28

  • Analysis of Optimization Strategies for Tesla's Cost Management

    Xiwang Gao, Hong Jing, Huaiyu Zhang
    47-52
    DOI: https://doi.org/10.54097/jqhyxj93

  • Analysis of New Media Marketing Strategies for Sports Brands - A Case Study of Nike

    Dingfeng Ding, Zihan Yu
    53-57
    DOI: https://doi.org/10.54097/zdg50x17

  • Linking Viral Marketing to Brand Awareness: The Case of Red Bull

    Qinyao Zhang
    58-64
    DOI: https://doi.org/10.54097/sdqfw212

  • From Attraction to Dependency: The Inducing Traps of GACHA Mechanisms in GACHA Games and Their Impact

    Haohan Yuan
    65-70
    DOI: https://doi.org/10.54097/h9yb7659

  • The Impact of Cross-border Co-branding on the Stickiness of Brand Loyalty and Users: Take the Co-branding of Daomu

    Shuonan Li, Yue Ying, Yunuo Zhang
    71-76
    DOI: https://doi.org/10.54097/3zktym28

  • Emotional-driven: The Function of Experiential Consumption in Improving Consumers' Purchase Intentions —— Take JELLYCAT as an Example

    Ji Cai
    77-83
    DOI: https://doi.org/10.54097/69r1ry70

  • The Impact of Brand Image Building on Consumer Decision-making: Taking the Milk Tea industry Represented by Mixue Ice Cream Tea as Example

    Xinru Pang
    84-89
    DOI: https://doi.org/10.54097/sen7xh71

  • Discussion and Innovation of Content Marketing Based on User Portrait Generation -- Taking Salomon as an Example

    Yuxi Zhao
    90-95
    DOI: https://doi.org/10.54097/gwpc1y09

  • Celebrity Endorsements Driving Brand Growth and Consumer Behavior Insights: A Case Study of Miu Miu

    Shiyue Chen, Ruoxi Wang, Rui Wang
    96-101
    DOI: https://doi.org/10.54097/ym3e1k84

  • The Influence of Product Personification on Consumer Emotional Connection and Purchase Intention —— Take MIXUE as an Example

    You Li, Yaqi Liu, Wenjie Zhou
    102-106
    DOI: https://doi.org/10.54097/tskztk45

  • Brand Construction and Promotion Strategy of Second-hand E-commerce Platform: An Example of Xianyu

    Yurui Wei
    107-112
    DOI: https://doi.org/10.54097/r0tjns34

  • Analysis of the Influencing Factors and Consequences of E-commerce Return Rate

    Peikun Jiang
    113-119
    DOI: https://doi.org/10.54097/qa2w3869

  • Cultural Creativity and Market Response in Cross-border Co-branding: An Application of Cultural Marketing Theory

    Xuan Wang, Xinqi Zhao, Yiran Zhao
    120-125
    DOI: https://doi.org/10.54097/k4x10r17

  • Interaction with Consumers in Brand Community Influence and Enhance Brand Loyalty- A Case Study of Lululemon

    Haoxuan Zhang
    126-130
    DOI: https://doi.org/10.54097/wbv8y745

  • The Role of Green Marketing in Enhancing Corporate Brand Image: Tesla

    Minxin Yuan
    131-137
    DOI: https://doi.org/10.54097/bzq9zq31

  • Research on the Integration of Localized Communication and Marketing Strategies of Global Brands in a Cross-cultural Context: Taking Starbucks as an Example

    Chang Shu
    138-142
    DOI: https://doi.org/10.54097/4p4dbk21

  • Analysis of User Acquisition, Brand Building, and Marketing Strategies for Love Mobile Games Based on Motivation Theory: A Case Study of "Love and Producer"

    Sitong Chen
    143-149
    DOI: https://doi.org/10.54097/h94wk296

  • An analysis on the Relationship between Diversified Product Lines and Brand Loyalty in the Ice Cream Industry —— Taking Dairy Queen Ice Cream China Company as an Example

    Yanyan Chen, Haotian Qian, Yu Zhu
    150-157
    DOI: https://doi.org/10.54097/xmz03425

  • The Effect of Social Media Advertising on the Promotion of Fashion Brands: The Case of Fashion Nova

    Yuxuan Chen, Lesi Xu
    158-162
    DOI: https://doi.org/10.54097/60phtg98

  • The Way of Communication Strategy Empowering Market Layout and Consumer Awareness in Sinking Markets: The Example of Pinduoduo

    Tianyi Bai
    163-167
    DOI: https://doi.org/10.54097/4wc8az51

  • A Study of the Role of Psychological Contract in the Interaction between Consumer Loyalty and Brand Satisfaction: A Case of Starbucks

    Yicen Gu, Yixiao Liu
    168-172
    DOI: https://doi.org/10.54097/6pe9xw48

  • Analysis of Factors Influencing Consumer Trust in Live E-commerce

    Anbo Zhang
    173-178
    DOI: https://doi.org/10.54097/na0bte89

  • The Impact of the Belt and Road Initiative on Regional Economic Disparities: Dual Effects of Infrastructure and Trade Openness

    Haochen Zhou
    179-186
    DOI: https://doi.org/10.54097/b2yqax79

  • Research on IP Marketing Strategy Based on Emotional Ties: Linkage Analysis of Brand Loyalty and Social Media Interaction--The Case of Lina Bell

    Chaobo, Yuxiang Fang, Yuchen Sun, Qing Xiao
    187-195
    DOI: https://doi.org/10.54097/qp912n06

  • Analysis of Development Strategy of Building Decoration Industry under the Background of Downward Development of Real Estate Economy

    Lu Pan
    196-202
    DOI: https://doi.org/10.54097/z9kj9763

  • The Impact of Trade Wars and Protectionism on the Global Economy: A Sino-US Perspective

    Jiahao Xu
    203-208
    DOI: https://doi.org/10.54097/8e69jk79

  • Research on the Influencing Factors of Consumer Perceived Value on the Purchase Intention of New Energy Vehicles

    Denghao Yang
    209-214
    DOI: https://doi.org/10.54097/fbddm643

  • Research on the Application of AR Technology in Brand Marketing

    Yanshu Jin, Qihan Xu, Yuhe Zhang
    215-219
    DOI: https://doi.org/10.54097/6g271r10

  • The Impact and Pathways of Digitalization on the Development of the Fashion Industry

    Enen Wu
    220-225
    DOI: https://doi.org/10.54097/8kwv5n85

  • The Influence of the Belt and Road Initiative on Cross Border E-Commerce

    Xuewei Qian
    226-232
    DOI: https://doi.org/10.54097/9gr9sw31

  • Exploring the Dual Impact of Green Bond Issuance on Corporate Financial Performance and Environmental Performance - The Case of BYD

    Yuan Yuan
    233-239
    DOI: https://doi.org/10.54097/s6hs3c79

  • Macroeconomic Impact of Infrastructure Investment in the United States

    Zihang Liu
    240-245
    DOI: https://doi.org/10.54097/r9ym2984

  • Research on Delayed Retirement Policies Amid the Trend of Population Aging: Challenges and Countermeasures

    Jiawei Huang
    246-250
    DOI: https://doi.org/10.54097/194j9x74

  • The Impact of Sufficient Infrastructure Investment on Regional Macro-economy – Taking California High-Speed Rail Project vs LaGuardia Airport Reconstruction Project as Examples

    Wenyuan Wang
    251-257
    DOI: https://doi.org/10.54097/a78q6g91

  • Comparison and Optimization Strategies of New Energy Vehicle Industry Policies in China and the United States

    Yiyu Zhou
    258-264
    DOI: https://doi.org/10.54097/ezds4v79
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