A Critical Analysis of Tencent's Success: Factors and Strategies That Contributed to Its Achievements

Abstract

Tencent is one of the largest Internet integrated service providers in China. This paper chooses Tencent as the main research background. And a simple introduction to Tencent's position in the market, how to maintain profit and so on are put forward. According to the background, this article mainly studies the management problems of Tencent. It includes three parts: employee incentives, management mechanisms and market decisions. This paper describes three different parts by literature review and searching for materials. And in the end according to the practice of Tencent company this research puts forward some suggestions to improve the current situation. Suggestions include that Tencent can plan future careers for employees who have left the company, improve multi-faceted management mechanisms and break away from conservative strategies to develop new technology and track with large volume. Researchers may also benefit from Tencent's management style, employee development, and flexible work, which demonstrates Tencent's great management.