Analysis of Coca-Cola Company Violation of Employees' Rights Case

Abstract

As a privately held firm, the Coca-Cola firm seeks to maximize profits by lowering labour expenses. Many Coca-Cola employees were fired as a result of the decreasing labour cost, and the working conditions for those who remained at the firm deteriorated. All of the aforementioned claims demonstrated that the rights of the employees had been disregarded. To defend the interests of the workers, the trade union Sinaltrainal went on strike. Coca-Cola was so incensed by this behaviour that it even endangered the workers' lives. While the firm hired people to set fire to Sinaltrainal's headquarters, they murdered union members and forbade additional employees from joining Sinaltrainal. The union attempted to file a lawsuit, but it failed due to the absence of a law with legal effect and the specificity of Coca-Cola's structure. This article gives a case study of human rights abuses by Coca-Cola and seeks to address the problem. The article identifies two possible solutions, strengthening regulatory organization responsibility and international law as well as using social media to spread out and put pressure on this MNE. In addition, this article evaluates each method's effectiveness and gives corresponding advantages and disadvantages.