Analysis of Changes in Luxury Consumption and Marketing Strategies

Abstract

The most parts of people normal life are occupied by the Luxury goods, because people are pay more attention for the outfit and the beauty of people.The luxury consumption is also a important part of global economic. It can help people to know the consumption of luxury goods are increase year by year. Then it can allow people shop wisely. The main content of this article is introduce the consumption of luxury goods and Marketing Strategies after the epidemic of Covid-19. At the same time, it also analysis the strategies of some famous brands. It means the most brands will move towards this strategy and direction. The Luxury consumption are increase than the last few years and are become better than before. After that, the strategies of many brands are tend to become fresh and these strategies are become variety. Like use the special ways to propagandize products and brand. These strategies purpose is increase the consumption of Luxury products.