Marketing Strategies Based on Consumer Behavior-Taking Lego as an Example
DOI:
https://doi.org/10.54097/hbem.v20i.12303Keywords:
marketing strategy; customer behavior; case study; LEGO.Abstract
As one of the most successful toy company, LEGO adopted various of marketing strategies and is an good example for other companies in this industry to learn from. This research delves into the marketing strategies employed by Lego and their impact on consumer behavior. The study aims to investigate the effectiveness of Lego's marketing initiatives, analyze consumer preferences, and provide valuable insights for improving future marketing efforts. According to the analysis result, LEGO has done well in digital marketing, customer engagement, and experiential marketing and events. Hence, these aspects can also be referenced by other companies in the same industry.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
