Analysis on Luxury Brand Based on SWOT-Model-Taking Dior Makeup as an Example

Abstract

With the rapid development of technology, the beauty industry also made many innovations in various aspects. Not only are new brands flooding the market, but well-known brands are also investing in their products and marketing. By using SWOT analysis, this paper analyzed the advantages and disadvantages of Dior lipstick brand and the opportunities and challenges brought by the external environment from different aspects and gave advice to the beauty industry. According to the analysis, Dior is a very competitive brand, leading the industry in marketing, product development and other sectors. This paper suggests that the brand marketing strategy can be changed according to the local area, which can greatly increase sales. Secondly, it can flexibly use the characteristics of social media to promote and publicize in various aspects on the Internet. Use the brand name to promote the product.