Research on the Development Strategy of Bilibili Company's PUGC Ecosystem
DOI:
https://doi.org/10.54097/hbem.v20i.12361Keywords:
Bilibili; PUGC; Ecosystem; Platform; Innovation.Abstract
Established in 2009, Bilibili Company initially gained attention for its video content, mainly centered around pirated videos, before evolving into a diverse creative platform. Nowadays, Bilibili is renowned for its excellent PUGC creative environment, numerous PUGC encouragement strategies, and for cultivating a unique space for creative expression and community engagement. PUGC is an abbreviation for user-generated content, which means professional content that is relatively close to PGC and combines the personalized characteristics of UGC with PGC's excellent production. Nowadays, Bilibili has successfully diversified its video content and offline activities, closely related to the effective operation of its PUGC ecosystem. This article will propose the definition and analysis of the composition structure of the Bilibili PUGC ecosystem. The Bilibili PUGC ecosystem involves platforms, fans, PUGC, and uploaders and can be divided into offline and online ecosystems. In addition, this study analyzes the innovative strategies of the Bilibili PUGC ecosystem and proposes prospects and development suggestions for the Bilibili PUGC ecosystem.
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