Strategies and pros and cons of financial marketing by Bank of China- A brief analysis of the promotion process of the digital renminbi
DOI:
https://doi.org/10.54097/hbem.v18i.12584Keywords:
Chinese banks, digital renminbi, financial marketing, pros and cons.Abstract
In response to national policies, Chinese banks have strongly promoted the use of the digital renminbi, employing various financial marketing tactics in the process, and have achieved remarkable results, but there are still some minor downsides.
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