Analysis On the Development of Apple Inc. Based on SWOT-Model
DOI:
https://doi.org/10.54097/hbem.v20i.12647Keywords:
Apple Inc.; SWOT-analysis; case study.Abstract
The analysis of Apple Inc. was undertaken to understand its strengths, weaknesses, opportunities, and threats (SWOT). Using quantitative research method, the study explored Apple's brand identity, ecosystem synergy, cut-edge technology. The outcome revealed Apple's success in maintaining a strong brand identity through innovation and user-friendliness. However, weaknesses like premium pricing and over-reliance on iPhone sales were identified. The analysis highlighted opportunities in augmented reality and wearable technology. Potential threats included regulatory challenges and intellectual property disputes. Overall, the study provides valuable insights for Apple to leverage strengths, address weaknesses, and capitalize on opportunities to sustain its leadership in the technology industry.
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References
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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