Development Challenges and Strategies for Video Applications in the Era of 5G: A Case Study of Watermelon Video

Authors

  • Qianxi Ge
  • Liuxi Ji
  • Fangzhou Zhao

DOI:

https://doi.org/10.54097/hbem.v20i.13037

Keywords:

Watermelon Video; Short Video Platforms; 5G Era; Revenue Diversification.

Abstract

With the rapid development of international appliances, different kinds of video products come into the world. At the same time, they become the most common way to amuse and receive the world's information. Many other video apps are still being developed except for the main ones. This template uses the Watermelon Video as the research object, explaining the problems of the mixed ecological model, development history and strategy mismatch of this platform. According to these problems, this template gives some advice, including the development model, changing the development strategy, optimizing content adjustment, etc. The aim is to help Watermelon Video keep developing steadily in a fiercely competitive environment and achieve continuous business value growth. In today’s vigorous developing environment of the Internet, the Watermelon Video must be suited to the changing market and continuously optimize its mode and tactics. To meet the needs of users and maintain competitiveness.

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Published

30-11-2023