Chatgpt’S Human Impact on The Marketing Industry
DOI:
https://doi.org/10.54097/hbem.v20i.13290Keywords:
Labor Market; Artificial Intelligence; Marketing Industry.Abstract
Similar to earlier waves of technical progress, generative artificial intelligence, like ChatGPT, has the potential to disrupt the labor market. This study uses the Task Decomposition Replacement Probability Model to estimate the replacement rate by AI in a sample marketing company and then extrapolates the results to China's marketing industry to forecast the influence of AI on the labor market of the country's marketing sector. This study concludes that, once AI is completely implemented, more than half of employment are replaceable.
Downloads
References
Anonymous. (2022). OPENAI’S CHATGPT AND THE PROSPECT OF LIMITLESS INFORMATION: A Conversation with ChatGPT. https://www.jstor.org/stable/27203141
Eloundou, Tyna, Sam Manning, Pamela Mishkin, and Daniel Rock. “GPTs Are Gpts: An Early Look at the Labor Market Impact Potential of Large Language Models.” arXiv.org, March 23, 2023. https://arxiv.org/abs/2303.10130.
Maynard, M. (2023, June 26). Council post: Will ai lead to the end of marketing jobs. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2023/06/23/will-ai-lead-to-the-end-of-marketing-jobs/
Wong, W., & Ma, A. (2023, June 2). How will generative AI - such as CHATGPT - affect the workplace. NPR. https://www.npr.org/2023/06/02/1179612143/how-will-generative-ai-such-as-chatgpt-affect-the-workplace
Vallance, C. (2023, March 28). Ai could replace equivalent of 300 million jobs - report. BBC News. https://www.bbc.com/news/technology-65102150
Eloundou, T., Manning, S., Mishkin, P., & Rock, D. (2023, March 17). GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models. Cornell University. https://arxiv.org/abs/2303.10130
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
