Operational Strategies for Music Technology Market: Case Study from Netease Cloud Music
DOI:
https://doi.org/10.54097/hbem.v20i.13318Keywords:
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NetEase Cloud Music is a Chinese music technology company dedicated to providing users with online music services. This research aims to analyze the operational strategies of NetEase Cloud Music and offer relevant recommendations. The study reveals that through strategies such as personalized user recommendations, music social interaction, and copyright protection, NetEase Cloud Music has successfully attracted a vast user base and established a significant music community. However, facing intensified competition and profitability challenges, NetEase Cloud Music needs to promote further user willingness to pay, advance copyright collaboration, and strengthen partnerships with artists and the music industry. NetEase Cloud Music is recommended to continue to bolster technological research and development, enhance user experience, introduce more innovative music products, and expand its user base. By implementing these strategies, NetEase Cloud Music will maintain its competitive edge and achieve sustainable growth in the Chinese music technology market.
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