Digital Intelligence Analysis for the "First Mile" of Agricultural Product E-commerce Supply Chain

Abstract

At present, with the continuous development of Internet technology, the development trend of "Internet plus agriculture" is increasingly obvious. With the increasing attention of the academic community to rural e-commerce, the supply chain management of agricultural product e-commerce has become one of the key research topics today. However, there is still a research gap on how to achieve efficient and precise integration of the "first mile" of agricultural product e-commerce supply chain, lacking a unified understanding and solution. Therefore, this article focuses on the digital intelligent countermeasures for the e-commerce supply chain of agricultural products in the "first mile". Firstly, analyze the current development status of agricultural product e-commerce and the specific reasons that affect the precise integration of smallholders and e-commerce enterprises, and then conduct strategic research to provide digital solutions for achieving the "first mile" e-commerce supply chain of agricultural products. The research results of this paper can provide decision-making guidance for the digital and intelligent development of agricultural product e-commerce supply chain, and promote the continuous development of "Internet plus agriculture".