Analysis of Yang Guoyu’s Domestic and Overseas Business

Abstract

Yang Guofu, the leading enterprise of Spicy Hot Pot in China has been receiving attention from consumers all along. But people's evaluations of this company are mixed. In China, analysts mainly analyze Yang Guofu from the perspectives of expansion methods, competitive strategies, and business environment. Besides, Foreign literature analyzing Yang Guofu is scarce.Yijuan Li has pointed out in the China’s Largest Spicy Hot Pot Chain Yangguofu Files for Hong Kong IPO hat although Yangguofu led China’s spicy hot pot scene, it is no stranger to controversies[1]. The exponential growth of restaurants operating under its brand is often accompanied by a slew of food safety incidents, sparking concerns about the firm’s management and its leverage over franchised merchants.