The Development and Strategy Analysis of Huayi Brothers
DOI:
https://doi.org/10.54097/snp4az36Keywords:
Huayi Brothers, Private film companies, Listed film and television companiesAbstract
Huayi Brothers Media Co., LTD., once known as the "first stock of Chinese film and television entertainment", has been mired in continuous financial losses since 2018. According to the financial statements of Huayi Brothers in 2021 and the semi-annual financial statements in 2022, Huayi Brothers has been in a state of loss in profit, and there are major flaws in its main business planning. The company had ideas and actions to save the market but to no avail. This article starts with the financial report of Huayi Brothers and discusses the problems exposed in its development. It can clarify the current difficulties faced by the Chinese film industry and list film and television companies and propose appropriate solutions to help the further development of the Chinese film industry and also provide other Film and television companies sounded the alarm.
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