Comparative Analysis of the Business Strategies of China Welfare Lottery and China Sports Lottery
DOI:
https://doi.org/10.54097/5w70eb80Keywords:
Comparative analysis, business strategies, lotteryAbstract
There are two famous and major systems on the lottery market in our country which are China Sports Lottery and the China Welfare Lottery, The China Sports Lottery is a written voucher issued to raise funds for the development of sports, printed with numbers, graphics or words, for people to buy voluntarily and obtain the right to win in accordance with specific rules. The China Welfare Lottery aims to raise funds for social welfare, to develop welfare services for the disabled, the elderly and orphans, and to help people in need. In this essay, firstly this paper discusses the development course, the management system and the present situation and the present situation of the China Sports Lottery and the China Welfare Lottery, and then I analyze the market volume of China Sports Lottery and the China Welfare Lottery, respectively. After that, this paper elaborates on the secret of how Sports Lottery and Welfare Lottery to earn money. Thirdly, this paper illustrates the pros and cons of the China Sports Lottery and the China Welfare Lottery. Finally, this paper pointed out the target groups of two different types of lotteries and the guarantee of lottery marketing strategy put forward the corresponding measures.
Downloads
References
Laurie Bréban & André Lapidus. Adam Smith on lotteries: an interpretation and formal restatement. The European Journal of the History of Economic Thought, 2019, 26 (1): 157-197.
Ministry of Finance of the People's Republic of China. National Lottery Sales Situation in June 2023 [EB/OL]. (2023-07-31). [2023-08-23] http://zhs.mof.gov.cn/zonghexinxi/202307/t20230727_3898904.htm.
Björklund Larsen L. Game of tax: Rethinking the relationship between redistribution and reciprocity through a Georgian tax lottery. Economic Anthropology, 2023, 10 (1): 100-111.
Rogers P. The cognitive psychology of lottery gambling: A theoretical review. Journal of gambling studies, 1998, 14: 111-134.
Lopez-Gonzalez H, Jimenez-Murcia S, Griffiths M D. Customization and personalization of sports betting products: Implications for responsible gambling. Gaming Law Review, 2019, 23 (8): 572-577.
Li H, Zhang J J, Mao L L, et al. Assessing corporate social responsibility in China’s sports lottery administration and its influence on consumption behavior. Journal of Gambling Studies, 2012, 28: 515-540.
Xu C, Steiner A, de Haan J. Does Economic Policy Uncertainty Encourage Gambling? Evidence from the Chinese Welfare Lottery Market. Gaming Law Review, 2023, 67 (3): 76-77.
Zhang H. Research of How Chinese Sports Lottery Industry Keep Coordinated Development with Sports Industry. Management & Engineering, 2014 (15): 51.
Mao L L, Zhang J J, Connaughton D P. Sports gambling as consumption: Evidence from demand for sports lottery. Sport Management Review, 2015, 18 (3): 436-447.
Lamont M, Hing N. Sports betting motivations among young men: An adaptive theory analysis. Leisure Sciences, 2020, 42 (2): 185-204.
Li H, Zhang J J, Mao L L, et al. Assessing corporate social responsibility in China’s sports lottery administration and its influence on consumption behavior. Journal of Gambling Studies, 2012, 28: 515-540.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
