Analysis of the Development of Entertainment Industry: Evidence from Huayi Brothers
DOI:
https://doi.org/10.54097/sm3v3432Keywords:
Financial evaluation, entertainment industry, valuation analysisAbstract
As one of the leading enterprises in the entertainment industry, Huayi Brothers' evaluation of its commercial value helps to understand the development potential and current situation of China's media and entertainment industry. This article mainly provides a review of the value evaluation of Huayi Brothers, a listed company. It introduces the value of Huayi Brothers itself and its investment value and combines existing valuation evaluations to analyze and introduce the development trend of China's media and entertainment industry in the post pandemic era. Finally, by studying market changes, comparing market and media sector performance, and conducting valuation analysis on the market value of this type of company, the development potential of the entertainment industry under the digital trend was explored, and the viewpoint that the media and entertainment industry still has development potential was further clarified. Overall, these results shed light on guiding further exploration of valuation for the whole entertainment industry.
Downloads
References
PwC 2023 Entertainment and Media Industry Outlook. Retrieved from: https://www.pwccn.com/zh/industries/telecommunications-media-and-technology/publications/ entertainment-and-media-outlook-2022-2026.html.
Xin J. Huayi Brothers Enterprise Value Evaluation and Investment Value Analysis. Southwest University of Finance and Economics, 2018.
Liu Q. Valuation Research on Listed Companies in the Film and Television Media Industry - Taking Huayi Brothers as an Example. Sichuan University, 2019.
Xu Q. Comprehensive Strength Evaluation of Listed Companies in the Media and Entertainment Industry Anhui University of Finance and Economics, 2015.
Zhu Y. Media and Entertainment: Seeking Industry Opportunities under Strict Policies. Media Analysis, 2020, 13: 18.
Wang Q. Research Report on the Film and Television Media Industry. Shanghai University, 2022.
Wang J G, Yang J, Wang J G, et al. China’s Warner Brothers: The Story of Huayi Brothers Media. Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs, 2013: 103-114.
Walters S, Sronce R, Salicky C, et al. Huayi Brothers: Setting Strategy for a Chinese Entertainment Conglomerate. American Journal of Management, 2012, 12 (2/3): 58-68.
Zhu L, Yan M, Bai L. Prediction of enterprise free cash flow based on a backpropagation neural network model of the improved genetic algorithm. Information, 2022, 13 (4): 172.
Zhang H. New Video Brands Impact the Media and Entertainment Industry. University of Xiamen, 2017.
Tan Y. Research on the Application of New Media Technology in the Film and Television Media Industry. University of Fudan, 2021.
Day G S, Schoemaker P J H. Adapting to fast-changing markets and technologies. California Management Review, 2016, 58 (4): 59-77.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
