Analysis of the Acquisition of Blizzard by Microsoft
DOI:
https://doi.org/10.54097/d246xs17Keywords:
Acquisition, Microsoft, BlizzardAbstract
As matter of fact, Microsoft, the world's leading technology company, has been looking for opportunities to expand its business in various fields in order to enhance the overall performances and build the ecology. In recent years, Microsoft has always been one of the major players in the gaming industry. With this in mind, it has begun the steps for acquisition of Blizzard. On this basis, this study will analyze the cases of the acquisition. To be specific, the balance sheets and financial statements variation during the processes will be analytically evaluated. In addition, the market proportion change of the company will also be analyzed. Based on the estimations, the impacts as well as overall evaluation for the M&A will be discussed. According to the analysis, the suggestions of the industry will be proposed at the same time. Overall, these results shed light on guiding further exploration of M&A expanding strategy.
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