Market Competition Analysis and Strategic Research of Ford Motor Company
DOI:
https://doi.org/10.54097/99hc1323Keywords:
Ford Motor Company; electric vehicle; automobile industry; DuPont analysisAbstract
In the trend of global electrification and intelligence of automobiles, many large traditional fuel vehicle companies are facing huge transformation challenges, which may determine the fate of future car companies. This article selects Ford Motor Company, a large multinational enterprise in the United States, and uses methods such as macro analysis of the automotive industry, comparative analysis of indicators, DuPont analysis, strategic analysis, and risk analysis to study the current situation of Ford Motor Company. This article finds that Ford Motor Company's fuel vehicle market has performed well and stably, which can offset the significant research and development and losses of electric vehicles in recent years. Despite Ford's sluggish performance in the Chinese market in recent years and mediocre sales of electric vehicles, Ford has also made sustained strategic adjustments and actively responded. Finally, this article also proposes that Ford Motor Company should seize the hybrid vehicle market, seize the advantages accumulated by traditional popular models for a long time, and continuously promote localization adjustments in various regions.
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