Alibaba Group’s Business Strategy Impact Research

Abstract

In recent years, China's Internet industry has developed rapidly, with the emergence of many e-commerce platforms and Internet giants with large user scale, such as Alibaba Group. It has created several e-commerce platforms and has many subsidiaries. A subsidiary is a company in which Alibaba Group owns shares and actually controls. Alibaba's e-commerce platforms mainly implement Business to business and consumer to consumer model. It changed the way people shop and live. Alibaba Group is also linked to a number of businesses, and it has changed the way people pay. This paper mainly studies the impact of Alibaba Group's business strategy, firstly understanding the background of Alibaba Group, secondly, analyzing Alibaba Group's business strategy, in addition, a brief study of the drawbacks of Alibaba Group's business strategy, and put forward suggestions for improvement. Alibaba Group has a good business model and international vision, so the study of Alibaba Group's business strategy has important reference significance for the global Internet industry.