Valuation and Competitive Comparison of Mattel and Hasbro

Abstract

Mattel and Hasbro, as the two giants of American toy companies, have always been in competition with each other. This paper takes these two companies as research objects, and uses historical data to conduct financial analysis, valuation analysis and market analysis, thus drawing a comparison of the valuation and competitiveness of Mattel and Hasbro. The results show that overall Hasbro's valuation and competitiveness as well as the company's performance are better than Mattel's. Whether it is financial analysis or valuation analysis, it can be seen from the relevant data that Hasbro's performance is more stable and optimistic than Mattel. But Mattel and Hasbro are both facing difficulties, and their recent sales results have suffered steep year-on-year declines, the industry situation has also changed significantly. Therefore, competitive advantages and challenges should be fully considered when conducting company analysis. Finally, this paper summarizes the valuation and competitiveness of Mattel and Hasbro, and puts forward some suggestions for investors and industry practitioners.