Analysis of Build Your Dream's Marketing Strategy

Abstract

With the continuous progress of science, environmental pollution is becoming more and more serious. Environmental problems are paid more and more attention by people. Under the premise of actively advocating new energy vehicles and green development, BYD (BYD) new energy vehicles in the context of green development, people began to gradually pay attention to the energy issues of the automotive industry. At the same time, the goal is to replace the traditional energy vehicle industry. However, China also strongly supports the development of the new energy vehicle industry. China has ambitious goals for developing new energy vehicles. At present, the Chinese government's subsidies for new energy automobile enterprises are very large, so the subsidies for new energy automobile enterprises within 1, BYD enterprise performance is particularly outstanding, it can be said that China's new energy leader. The research goal of this paper is to analyze the marketing strategy of BYD Company and get the research results that BYD is a seed player in China, with many uninspiring potential. The increase in green travel also makes environmental protection more advanced.