Research on the Management Reform of Streaming Entertainment based on Investment Strategy Analysis - Take Netflix as An Example

Abstract

The media reform has caused the change of people's entertainment way, and streaming media has become an important business model and competitive format. Netflix, as a pioneer in the streaming industry, has expanded its business globally and made significant achievements in terms of revenue. Studying the successful business strategy of Netflix and summarizing the revenue decline caused by immature experience is of great benefit to the development of streaming media industry. Based on the analysis of Netflix's business status and its business strategies, this paper attempts to evaluate the current situation of the development of streaming entertainment industry, and make prospects for the future prospects of streaming entertainment industry and the industry oriented by large groups of customers, and put forward development suggestions. Through the analysis of the severe stock price decline in 2022 and the "secondary growth" in 2023, it can be concluded that Netflix needs to take effective measures in terms of content diversity, user retention and brand image to cope with competition from emerging streaming companies and achieve steady growth.