On the Feasibility of Using the Business Model of Broadway Musicals in Chinese Musicals

Linlu Song

doi:10.54097/q88w4h15

Authors

Linlu Song

DOI:

https://doi.org/10.54097/q88w4h15

Keywords:

Broadway musicals, Chinese musicals, Business, Theater and performance.

Abstract

The purpose of this paper is to explore the perfection of the business model of Broadway musicals by analyzing the phenomenon of profit growth after the epidemic in recent years, as well as the advantages of its production process. The analysis of the Broadway business model will assist the readers in learning the essential instruments of making a musical famous around the world. Meanwhile, it focuses on exploring the feasibility of applying the business model of Broadway musicals to Chinese musicals. The conclusion drawn from the research is that the Broadway model can be applied to Chinese musicals. With innovations in performance management and theater, Chinese musicals will face another improvement in the global musical market. By using the successful example of “King’s Table," which originated in China and was exported to Korea, it is not difficult to find the potential power of Chinese musicals under the effects of the Broadway model.

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