A Case Study of the Entertainment Service on the MeiTuan Platform

Abstract

Nowadays, escape rooms have become a popular form of entertainment for the young generation because they are fun and challenging. How do we choose a decent escape room among many businesses? Perhaps, we can rely on the online review platform, which provides reviews generated by users who visits these businesses before. However, it remains unclear whether online reviews provide accurate quality information about entertainment services. We seek to answer this question by investigating the MeiTuan platform, one of the leading user-generated platforms in China. We use all listed escape rooms in Shanghai as an example. We describe the rating distribution and analyze the types of vouchers provided by these stores. We then utilize the NLP tool to extract the frequent words mentioned in user reviews. We find the average ratings of these stores are high. Moreover, the reviews on the platforms contain valid information and are not likely to be fraudulent.