Exploring Pop Mart Marketing Mechanics and Related Effects
DOI:
https://doi.org/10.54097/hbem.v7i.7004Keywords:
POP MART, Blind Box, Marketing, Psychology of Consumers.Abstract
With the improvement of living standards, people’s consumption concept has changed significantly. Especially young people in today’s society have begun to pursue spiritual consumption while continuing to pursue better material consumption. More and more young people are interested in all types of art toys due to the market’s booming growth in China. In recent years, the POP MART blind box economy has spawned a new turning point, opening up a new model of art toy entertainment for new retail. It is popular among young people owing to its special shopping experience. Through the information retrieval method, this paper studied the POP MART blind box marketing mechanism and its impact on consumers [1]. It also puts forward reasonable suggestions on the possible problems in the psychology of consumers as well as the overall marketing mechanism. On this account, the development of the POP MART blind box economy can be promoted better.
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