Competitive Strategies for OTA Services: Adapting the Strategic Clock for Tesla
DOI:
https://doi.org/10.54097/hbem.v11i.7937Keywords:
OTA Services, Competitive Strategies, Strategic Clock, Tesla.Abstract
The electronic vehicle (EV) market is radically growing in the automotive industry, while OTA services have become one of the main focuses of EV companies’ competition. By applying the “strategic clock” model, this article analyzes feasible competitive strategies for Tesla’s OTA services and gives possible suggestions for EV companies to optimize their OTA services. The author first introduces Tesla's OTA services' content and pricing strategies. And then, feasible strategies are analyzed in 8 paths in the “strategic clock”. Finally, the previous analysis proposes several suggestions for Tesla and other companies to develop their OTA services. This article may play a positive role in the EV industry by improving competitiveness in OTA services. As the EV market grows, the EV markets will witness fierce competition in OTA services in the future.
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