How does Meituan beat Ele.me?

Abstract

Under the “Internet +” promotion, “online ordering” has impacted the catering industry. The take-out industry has gradually been accepted by the public and has become an essential trend in the catering industry. In the food delivery market, Meituan and Ele. me have always occupied the dominant position in the industry. This paper shows the competitive advantages of Meituan Takeaways and Ele.me by comparing the two companies’ rider side, merchant side, client side, and platform side through data analysis. In the era of developed emerging Internet enterprises, emerging industries emerge. Suppose an enterprise does not want to be eliminated by the market. In that case, it should actively adapt to the market and explore and try to innovate a business model suitable for the enterprise to enhance its competitiveness and value. Add bricks to their strength, but also for developing enterprises in the industry to lay a solid foundation.