Analysis on Long-term Competitiveness of Pinduoduo: Development Prospects and Suggestions

Abstract

The e-commerce industry’s development is a critical topic in the post-epidemic era. Some researchers have found that the advent of the epidemic era and the emergence of the post-epidemic era have had a significant impact on the development of the e-commerce industry; however, among them, compared with the head - Taobao and JD, Pinduoduo’s performance since its listing has been more prominent, but there are still research gaps on the long-term competitiveness of the platform. Therefore, by analyzing the existing marketing modal and making assumptions about future development, this paper explores the breakthrough points of the Pinduoduo platform in the e-commerce competition to develop long-term competitiveness. The research shows that based on the advantages of price on the Pinduoduo platform and the selection advantage of “innovation points”, it is suggested that the Pinduoduo platform can continue to consider keeping prices low and strengthen the innovation of agricultural products and overseas markets to enhance the long-term competitiveness of the platform.