Analysis of the Competitive Strategy of TikTok’s Local Life Section Against Meituan

Abstract

Internet giants have flocked to the circuit with the development of the local life service system. TikTok Local Life shows its strength in this circuit with its differentiated competitive strategy, but the competition pressure from the local life giant Meituan and the newly entered second tier competitors, as well as the strategic cooperation between the head, make the local life circuit competition gradually heated up. This paper analyzes how TikTok will compete with Meituan on the local life track through the differentiated competition of TikTok and the strategic cooperation of Ele.me. This study will, on the one hand, provide a systematic analysis of the local lifestyle market in China. On the other hand, this study serves as a guide in practice.