The Impact of the Epidemic on the Revenue of the Catering Industry—Take leading Catering Enterprises as examples

Abstract

From 2019 to 2021, the impact of the COVID-19 pandemic caused social panic and huge losses for various real economy sectors. For the catering industry, there are many problems that need to be paid attention to, such as cost control, the performance in the face of emergencies, and the scale of the sharp decline in revenue. The paper mainly focuses on the impact of Covid-19 to the revenue of the catering industry. The two leading catering enterprises are Haidilao and Jiumaojiu respectively. This paper discovers the action of these two enterprises and the government’s measures to deal with the epidemic. Through the analysis of financial statements and costs to study the different countermeasures and effects. Based on the analysis of business reports and distribution of sales in stores, the appropriate business model after the pandemic was inferred. Compare two different listed companies, have different sales logic. The results shows that most of the stores of Haidilao are distributed in second-tier cities, followed by first-tier cities and second-tier cities, showing a spindle distribution.