Research on Industrial Competitiveness Evaluation of Cross-border E-commerce Comprehensive Pilot Zone Based on Ecological Niche

Abstract

The article takes the 86 cross-border e-commerce comprehensive pilot zones in the first five batches of China as research objects. At first, it designs an evaluation index system including five secondary indicators and 10 tertiary indicators from economic strength, cross-border e-commerce, technological innovation, talent environment, financial environment dimensions. Next this paper constructs a niche evaluation model of cross-border e-commerce industry in comprehensive pilot zone based on the niche ecostate-ecorole theory. Finally, it uses the clustering method to compare and analyze the differences in competitiveness of cross-border e-commerce industry in different comprehensive pilot zones. The study finds that, based on the gap in industrial competitiveness, the 86 cross-border e-commerce comprehensive pilot zones can be divided into three echelons: strong, catch-up and disadvantaged. In terms of development strategies, strong comprehensive pilot zones, which are at a high niche in all dimensions, should expand their niche by integrating domestic and international resources; catch-up comprehensive pilot zones, which have demonstrated strong competitiveness in some dimensions, should actively develop synergistic cooperation with neighboring regions while giving full play to their own distinctive advantages, so as to jointly build ecological alliances and avoid homogeneous competition; disadvantaged comprehensive pilot zones with relatively weak industrial competitiveness and a lack of relevant industrial infrastructure, should improve their business environment and promote the introduction of niche through policy support.