Analysis on Consumer Behavior of Domestic Skin Care Products

Yuanfei Lv

doi:10.54097/fbem.v5i1.1521

Authors

Yuanfei Lv

DOI:

https://doi.org/10.54097/fbem.v5i1.1521

Keywords:

Domestic skin care products, Consumers, Consumer demand, Marketing.

Abstract

With the rapid development of China 's economy and the improvement of people 's living standards, skin care products have gradually become one of the most frequently used products in daily life. Consumer awareness rising skin care products market competition has become increasingly fierce, high-end market by foreign brands to seize skin care products become an indisputable fact. Under the impact of fierce market competition and international brands, how to develop domestic skin care products sustainably and healthily is a problem that many domestic skin care brands need to pay attention to. By combing the relevant literature of domestic skin care products, this paper makes a SWOT analysis of the domestic skin care industry, and analyzes the process of purchasing decisions of domestic skin care products by female consumers aged 18-25, so as to summarize the marketing strategies of domestic skin care products, retain old customers and attract new customers for domestic skin care products, and promote domestic skin care products to occupy more shares in the whole skin care market. Provide advice and inspiration, and provide some reference for the future development of local skin care product companies.

Downloads

Download data is not yet available.

References

Yongshu Villa. Markov prediction of the impact of product promotion on consumers ' purchase intention [ J ].Statistics and decision-making, 2019,35 ( 09 ) : 78-80.

Yin Jianzhong, Li Ping. Study on the Countermeasures to Enhance the Competitiveness of Chinese Skin Care Enterprises [ J ]. Technical Economy, 2005 ( 10 ) : 62-64.

Lu Zhimei. An Empirical Study on the Influencing Factors of Brand Sensitivity and Its Impact on Brand Loyalty - A Study Based on Skin Care Products [ D ]. Nanjing University of Finance and Economics, 2010.

Miao Dan. A Study on Cosmetic Purchase Behavior Preference - A Case Study of L 'Oreal Skincare [ D ]. Bohai University, 2013.

Luo Leilei. The impact of online word-of-mouth on consumers ' purchase intention of skin care products [ D ].East China University of Technology, 2014.

Du Hongyan. Importance of Improving Customer Satisfaction in Domestic Cosmetics Enterprises [ J ]. Brand Marketing, 2015.06.007.

Chen Xiaoqin. Study on influencing factors of purchasing behavior of domestic infant skin care products [ D ]. Changchun University, 2017.

Liu Qing, Chang Kexin. Research on Marketing Strategy of Skin Care Enterprises Based on Female College Students ' Consumption Psychology [ J ]. Computer Knowledge and Technology ( E-commerce and Government ), 2017 ( 26 ) : 251-253.

Yuan Longteng. Research on Social Media Marketing Strategy Optimization of Baicaoji [ D ]. Shanghai International Studies University, 2018.

Li Yichen, Chen Xin. Research on Packaging Design of Skin Care Products from the Perspective of Female Consumption - Taking Zhangzhou Pien Tze Huang Skin Care Product Packaging as an Example [ J ]. Audiovisual Advertising Forum, 2018 ( 10 ) : 200-201.

Weber J.M. and de Villebonne, J.C. Differences in purchase behaviour between France and the USA: the cosmetic industry[J].Journal of Fashion Marketing and Management, 2002,Vol.6 No. 4:396-407.

Khan Taufique, Muzakkerul Huda, Parves Sultan.Buying motives of herbal skin care products: a study on Dhaka city consumers[J]. December 2011.

Velly Anatasia, Sunitarya Sunitarya, Vinda Adriana. The Effects of Advertising Strategies on Consumer Trust: A Case of Skin Care Products in Taiwan[J].Binus Business Review,7(2), August 2016, 125-130.

Dawid Szutowski, Julia Szułczynska. Product innovation in cosmetic industry-case study of major cosmetic companies [J]. January 2017.

Kelsey Vella.A study of the buying behaviour of consumers in the local cosmetic market[J]. BA (Hons) Business Enterprise Thesis. June 2017.

Sun-HeeJeong. Purchasing Behavior for Skin Care Products by Distribution Channel[J]. Asian J Beauty Cosmetol 2018;16(4):545-554.