Exploring Innovative Business Models in Cross-border E-commerce under Digital Economy

Abstract

In the wave of digital economy, cross-border electronic commerce is becoming a global business leader, promoting the emergence of new business models and operational strategies. The purpose of this paper is to deeply study the opportunities and challenges faced by cross-border electronic commerce in the era of digital economy, and to explore the key factors of its innovative business model. Through the detailed analysis of successful enterprise cases, we reveal the positive role of digital technology in improving user experience, expanding market boundaries and promoting global competition. It is found that emerging technologies, such as big data analysis, virtual reality (VR), augmented reality (AR) and blockchain, not only give cross-border electronic commerce a new business paradigm, but also promote the digitalization of supply chain, personalization of user experience and globalization of market positioning. Successful cross-border electronic commerce enterprises stand out in the competitive environment in the digital age. They not only adapt to the changing market through continuous technological innovation, but also realize the evolution and sustainable development of business model with the support of user-centered, global perspective and strategic cooperation. These research results provide profound enlightenment for enterprises to formulate innovation strategies in the era of digital economy, and also provide useful reference for further research in this field in academic circles.