Don’t be a Murder
The advertising campaign plan for anti-cyberbullying
DOI:
https://doi.org/10.54097/e0khfk61Keywords:
Target audience, Cyberbullying, Message strategy, Media selecetionAbstract
The goal of this article is using an extremely impactful advertising campaign to impact target audiences’ mind. This advertising campaign aims to raise online healthy awareness of young people. Making them fully aware of the serious consequences of cyber bullying. The higher the social concern of this issue, the more people will concentrate on their behaviors online. This article as an example to demonstrate the advertising campaign is necessary to promote online safety and healthy in Australia.
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