A Review of E-commerce Live Streaming Research
DOI:
https://doi.org/10.54097/q0z9t284Keywords:
E-commerce live streaming, Bibliometric method, Trends in paper publication, Keyword clustering analysis, Research on related topicsAbstract
The rapid development of technology has led to the emergence of new business models such as e-commerce live streaming. As a new business model, e-commerce live streaming has promoted the deep integration of digital technology and the real economy, and has important historical significance for the new round of e-commerce economic transformation. Meanwhile, as a gateway to the new economy, e-commerce live streaming has shown strong optimization effects in reducing costs, improving efficiency, and enhancing the experience from the perspectives of merchants, consumers, and even society. Although scholars have conducted various studies on e-commerce live streaming, there are few studies analyzing relevant research literature from a statistical perspective. Based on this background, this study used bibliometric method and adopted CiteSpace 6.1 R6 analysis software to analyze 201 literature related to "e-commerce live streaming" in Web of Science, revealing the research rules of scholars on this topic and providing important references for researchers to understand this field.
Downloads
References
Chen, Y. H., Hsu, I. C., & Lin, C. C. (2010).Website attributes that increase consumer purchase intention: A conjoint analysis. Journal of Business Research, 63(9-10), 1007-1014.
Dong, X., Zhao, H., & Li, T. (2022). The role of live-streaming e-commerce on consumers’ purchasing intention regarding green agricultural products. Sustainability, 14(7), 4374.
Gong, X., Ye, Z., Liu, K., & Wu, N. (2020a). The effects of live platform exterior design on sustainable impulse buying: Exploring the mechanisms of self-efficacy and psychological ownership. Sustainability, 12(6).
http://doi.org/10.3390/su12062406
Guo, J., Li, Y., Xu, Y., & Zeng, K. (2021). How live streaming features impact consumers’ purchase intention in the context of cross-border E-commerce? A research based on SOR theory. Frontiers in psychology, 12, 767876.
Huang, L., Mou, J., See-To, E. W., & Kim, J. (2019). Consumer perceived value preferences for mobile marketing in China: A mixed method approach. Journal of Retailing and Consumer Services, 48, 70-86.
Koe, W. L., & Sakir, N. A. (2020). The motivation to adopt e-commerce among Malaysian entrepreneurs. Organizations and Markets in Emerging Economies, 11(1), 189-202.
Lee, D., & Wan, C. (2023). The impact of mukbang live streaming commerce on consumers’ overconsumption behavior. Journal of Interactive Marketing, 58(2-3), 198-221.
Liu, C., Sun, K., & Liu, L. (2023). The Formation and Transformation Mechanisms of Deep Consumer Engagement and Purchase Behavior in E-Commerce Live Streaming. Sustainability, 15(7), 5754.
Liu,X., Wang,D., Gu,M. & Yang,J. (2022) Research on the influence mechanism of anchors’ professionalism on consumers’ impulse buying intention in the livestream shopping scenario, Enterprise Information Systems,
http://doi.org/10.1080/17517575.2022.2065457
Liu, Y., Li, Q., & Yin, M. (2020). Research on the influence of webcast shopping features on consumer buying behavior. Soft Sci. 34, 108–114.
http://doi.org/10.13956/j. ss.1001-8409.2020.06.17
Lu, Z., Xia, H., Heo, S., & Wigdor, D. (2018). You watch, you give, and you engage: a study of live streaming practices in China. Proceedings of the 2018 CHI conference on human factors in computing systems.
Ma, Y. (2021). To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations. Telematics and Informatics, 59, 101562.
Qian, M., & Li, G. (2020). Study on the influence of e-commerce anchor characteristics on consumers’ willingness to buy for first time. In Proceeding from 2020 International Conference on Financial Economics and Investment Management (FEIM 2020), 25-26 April, Taoyuan, Taipei. (pp. 219-232).
Wang, X., Lin, X., & Spencer, M. K. (2019). Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits. International Journal of Information Management, 45, 163-175.
Yin, S. (2020). A study on the influence of e-commerce live streaming on consumer’s purchase intentions in mobile internet. International Conference on Human-Computer Interaction.
Zhang, M., Qin, F., Wang, G. A., & Luo, C. (2020). The impact of live video streaming on online purchase intention. The Service Industries Journal, 40(9-10), 656-681.
Zhao, Q., Chen, C. D., Cheng, H. W., & Wang, J. L. (2018). Determinants of live streamers’ continuance broadcasting intentions on Twitch: A self-determination theory perspective. Telematics and Informatics, 35(2), 406-420.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
