Research on Green Supply Chain Decision-Making Considering Consumers' Low Carbon Awareness and Cost Sharing


  • Yunjie Dai
  • Yao Huang



Green supply chain, Cost sharing, Pricing decisions, Level of marketing effort


With the global vigorous promotion of the development of green economy, advocating the practice of green concept, sustainable development has become a new problem that the world attaches great importance to. This paper considers the factors of consumers ' low-carbon awareness, discusses the pricing decisions in different situations, and looks for the optimal decisions of manufacturers and retailers. It is found that the enhancement of consumers ' low-carbon awareness is conducive to the increase of supply chain profit, and the retailer 's cost sharing ratio can improve the supply chain profit within a certain range.


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How to Cite

Dai, Y., & Huang, Y. (2024). Research on Green Supply Chain Decision-Making Considering Consumers’ Low Carbon Awareness and Cost Sharing. Frontiers in Business, Economics and Management, 15(2), 298-302.

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