Digital Transformation and the Quality of Green Innovation in Manufacturing Companies: Chain mediation effects based on supply and demand sides

Qiaoya Zhang; Xin Ren; Zhiruo Leng; Zhenying Dai

doi:10.54097/4eyfsd16

Authors

Qiaoya Zhang
Xin Ren
Zhiruo Leng
Zhenying Dai

DOI:

https://doi.org/10.54097/4eyfsd16

Keywords:

Digital transformation, Green innovation, Supply and demand sides, Chain mediation effect

Abstract

The digital economy has given rise to the digital transformation of enterprises, supply chain management welcomes new opportunities, and the contradiction between economic development and resources, energy and environment needs to be solved urgently. This paper takes China's Shanghai and Shenzhen A-share listed companies in the manufacturing industry from 2010 to 2022 as a sample, and adopts Python crawler technology, SA index, and two-way fixed model to construct a green innovation evaluation system, and builds a mediation effect model with "supply side optimization-demand side pull" as a chain to explore the influence mechanism of digital transformation on the quality of enterprises' green innovation. Explore the influence mechanism of digital transformation on the quality of green innovation of enterprises. A two-way fixed model is used to test the moderating effects of environmental regulation, media attention and the heterogeneity between supply and demand. Finally, suggestions for green innovation of enterprises in the perspective of digital economy are proposed.

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