Research on Innovative Strategies for Selling Rural Agricultural Products on the Internet

Abstract

At present, the majority of Chinese villages, especially the less developed areas of rural agricultural products to expand the market (i.e., selling, etc.) facing a series of problems, while the development of rural e-commerce has also come to some new opportunities. To this end, we need to innovate management strategies in the production, marketing and circulation of agricultural products to promote better access to markets for agricultural products. In terms of product supply, it is necessary to optimize and adjust the original breeding, planting, processing and manufacturing industries, i.e., the main industries supplying products to the network, and produce products more suitable for the needs of the masses. On the other hand, in terms of marketing, the new industry of “live streaming with goods” should have a sound supervision and constraint mechanism in product quality, live streaming technology, complaints and feedback, etc.; in terms of distribution of products for online shopping, based on the expansion of live streaming business, i.e., the massive growth of online shopping, it is necessary to accelerate the promotion of cold chain logistics for the seasonal, fresh and other essential products of the masses' life. The construction of relevant supporting facilities is needed to ensure that seasonal products are delivered with quality and freshness, and at the same time, some products can be guaranteed to be stored and transported across the seasons, so as to better satisfy the high-quality demand of the masses for online shopping of daily necessities.