Vol. 17 No. 1 (2024)

Articles

• Research on the Synergistic Optimization Path of Supply Chain Management and Working Capital in Retail Enterprises

  Yanhua Hao

  1-4

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• The Application and Value of Social Network Analysis in Marketing

  Xinqian Zhang

  5-9

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• Genetic DNA Testing: Current Applications and Future Prospects

  Chongwei Shi

  10-13

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• Research on Optimization of Performance Evaluation Path of Blockchain Embedded Financial Shared Service Center

  Xiaojun Chen, Ying Gao, Hong Shao

  14-19

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• Financial Mathematics in Risk Management: Construction and Optimization of Quantitative Models

  Hanwen Zhang

  20-23

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• The Cross-Cultural Perspective on Operational Management and Strategic Decision-Making in the Context of Globalization

  Chi Chen, Peng Huang

  24-27

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• Towards a Unified Framework of Work Commitment and Identification: Integrating Multiple Foci and Dimensions in Employee-Organization Relationships

  Fanfan Mou, Yaoda Dai

  28-35

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• Analysis of Lease Accounting Treatment Under ASC 842 and IFRS 16: A Case Study of Auto Inc. and Trans-Atlantic Inc. Contracts

  Yaoda Dai, Fanfan Mou

  36-38

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• The Impact of Fulfilling Social Responsibilities for Listed Companies on Financing Constraints: A case study of Kangmei Pharmaceutical

  Yuexuan Mao

  39-42

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• Evaluation and Optimization Model of Green Space Ecosystem Services in Urbanization Process

  Huixin Zhang

  43-46

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• Analysis of Retail Investors' Trading Psychological Characteristics Based on Big Data

  Haoyu Yang

  47-51

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• Construction and Empirical Analysis of NFT Digital Art Market Value Prediction Model

  Qizhan Li

  52-55

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• Research on the Influence of Mobile Short Video Marketing on Consumers' Purchasing Behavior

  Sihan Ge

  56-59

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• Research on Improving the Service Ability of Community Volunteers Taking Community A as an Example

  Liying Liu

  60-63

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• Supply and Demand of the Fundamental Analysis Framework for Float Glass

  Huanwan Li

  64-70

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• Analysis of the Influence of Host Characteristics on Consumer Purchase Intention in E-commerce Livestreaming

  Ling Xie, Kesavan Nallaluthan

  71-74

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• Research on the Influence Mechanism of Brand Identity on Sichuan Liquor Purchase Intention

  Xiaoxuan Qian, Liang Mao

  75-83

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• Research on the Optimization of Night Tourism Products in Xidi and Hongcun Based on Tourist Experience

  Quan Xie, Huaian Dai

  84-90

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• The Integration Innovation and Market Analysis of Animation IP In Mobile Games and Electronic Games

  Jiajia Yan

  91-95

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• Research on the Dynamic Relationship Between Asset Price Fluctuation and Foreign Exchange Market

  Kexin Zhang

  96-99

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• Research on the Impact of Digital Transformation on Innovation Performance in Manufacturing Enterprises

  Yijun Lai

  100-103

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• Research on Innovative Strategies for Selling Rural Agricultural Products on the Internet

  Caizhou Cui

  104-108

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• Zeda Yisheng Financial Fraud Case Analysis

  Die Long, Ping Qin

  109-114

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• The Development of Ethnic Music in the Digital Age

  Yu Gao, Tsetsegdelger Damdindorj

  115-119

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• A Study on Brand Story Communication from the Perspective of Narrative Theory

  Jiaxiao Wei, Suwich Tirakoat

  120-127

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• Impact of the Global Financial Crisis on Emerging Markets

  Guanlin Chen

  128-132

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• Data Enablement: Construction of the “I-shaped” Business Pattern Supply Chain Finance Platform

  Hongyi Guo, Yanjun Liu, Ludong Hu, Xuanbo Zhang

  133-138

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• Innovation in Sports Event Management: A Case Study of the NBA

  Mingyuan Jia

  139-141

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• Visual Analysis of Research Trends in Chinese Marathon Events (2010-2024)

  Mingyuan Jia

  142-144

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• An Empirical Analysis of the Influencing Factors of the Changes in the Energy Consumption Structure in Henan Province

  Luyao Ma

  145-150

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• Current Situation of University Students' Employment and Countermeasures

  Liu Yang

  151-155

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• The Application and Innovation of Digitization in the Field of Procurement Management

  Chao Zhang, Wenshuang Ma, Chao Fan, Linwei Qi

  156-159

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• Research on the Impact of Digital Transformation on the Sustainable Development Capability of the Information Service Industry

  Wei Ma

  160-171

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• Research on Core technology R&D Investment and Outcome Transformation Strategy of Single Manufac-turer Based on Multi-factor Influences

  Nanjie Li, Enquan Meng, Han Song, Ying Dai

  172-184

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• Impact of Economic Growth, Consumer Spending, Inflation Rate and Wage Growth Rate and Unemployment Rate on Investment in Technology

  Muneeb Hussain

  185-192

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• Sunwoda's Financial Analysis Based on The Harvard Analytical Framework

  Deqian Deng, Xinrong Zeng

  193-199

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• Financial Performance Analysis under the Light Asset Operation Model of Tai Long Pharmaceutical Company

  Lin Qi, Xinrong Zeng

  200-207

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• A Study on the Impact of ESG Invest on Enabling Businesses to Transform During Difficult Economic Times

  Jiahao Tan

  208-212

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• Exploration of Practical Teaching of Economics Major in Chinese Universities Under the Background of Big Data

  Bo Yu

  213-215

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• A Review of Citespace-based Literature Research on Safety Behavior in Construction Industry

  Hongling Song, Ali Khatibi, Jacquline Tham

  216-225

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• Analysis of Financing Issues in China's Port Infrastructure Construction under the Background of Intelligence

  Huiyun Cao

  226-229

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• Stock Price Prediction Based on BP Neural Network and ARIMA Model

  Ruiqi Zhao

  230-235

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• An Examination of the Causes of the Criminal Jurisdiction Model of the Hong Kong SAR of China

  Weitao Meng

  236-241

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• The Communication Strategy of Xi'an City Image on Douyin based on the SWOT Analysis

  Lei Li, Jusang Bin Bolong

  242-246

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• Research on the Performance of Continuous Mergers and Acquisitions of Enterprises from the Perspective of Platform Economy Taking Meituan as an example

  Fuyuan Guo, Xiang Zhu, Xinyi Cai

  247-253

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• Strategic Internationalization of BYD: A Case Study on Entry into the German EV Market Using the Eclectic Paradigm Framework

  Huize Zhang

  254-259

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• Study on the Mechanism and Path of New Quality Productivity Enabling Comprehensive Rural Revitalization

  Yaxuan Dong, Qingyuan Liu, Huihui Che, Kexin Bi

  260-263

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• The Impact of Factor Market Distortions on Environmental Pollution Control - A Study of the Mediating Effect Based on Technological Innovation

  Ye Yang

  264-271

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• Xi'an Real Estate Financial Risk Early Warning System Construction

  Yibo Hu, Yujie Lai

  272-275

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• The Artistic Expression and Aesthetic Value of the Artistic Conception of Tang Poetry on Landscape

  Ruijia Yi

  276-279

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• Analysis on the Influence of Intelligent Algorithm Trading in Financial Market

  Gefan Dai

  280-283

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• Research on Motivation and Performance of SPC Reverse Mixed Reform Case

  Yichen Cao

  284-287

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• Research on Financial Systemic Risk Early Warning Based on Markov Regime Switching Model

  Jiaer Yang

  292-296

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• Opportunities and Challenges Facing Financial Accounting in the Era of Big Data

  Hongcheng Shan

  297-300

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• Analysis of Business Economic Innovation in the Context of the New Economic Normal

  Kexin Wu

  301-304

• Development Strategy of Carbon Finance in China Under the Low Carbon Economy Context

  Yezhi Xia

  305-308

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• Brand Shaping and Market Positioning in Health Business Management

  Jinze Zhang

  309-312

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• Influence of Tik Tok Challenge on Brand Interaction and Viral Marketing

  Haoyuan Tan

  313-316

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• Application of Data Science in Investment Decision and Its Influence on Market Forecast

  Yichen Fu

  317-319

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• Competitive Landscape and Strategic Adjustments of CHAGEE's Market Share

  Yifan Wu

  320-323

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• Heterogeneity Analysis of Economic Policy Uncertainty on Corporate Investment Based on Panel Threshold Regression

  Chongrong Qiu

  324-329

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• Research on the Coupling and Coordination Relationship between Digital Economy and Green Development in Guangdong Province

  Zhihui Xiong

  330-337

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• Optimizing Agility in the Pharmaceutical Supply Chain Using Digital Twins to Cope with the Ripple Effect

  Xirui Chen

  338-352

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• Option Pricing Based on REGARCH Model with High-Frequency Information

  Xiaohan Zhao

  353-359

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• The Usage of Machine Learning Algorithms in Credit Evaluation Model

  Xiaoliang Ji

  360-362

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