Innovation in Sports Event Management: A Case Study of the NBA
DOI:
https://doi.org/10.54097/xgaxef63Keywords:
NBA, Management, Innovation, Sustainability, Commercial valueAbstract
With the continuous changes and development in the global economy, technology, and other factors, the evolution of sports events has also diversified. In this trend, the management of sports events becomes increasingly important. Hosting large-scale sports events not only brings together top athletes from various countries but also drives changes in event management systems across nations. The influence and commercial value of these events evolve alongside these systems. However, despite the rapid growth, event management faces various issues and challenges. In response to these changes, and to achieve sustainable development in both the events and their commercial aspects, those involved in event management must constantly innovate in their concepts and technologies.
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